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The New Work Contract: Work 2.0
Dear Leader:
Life is just too damn precious!

It’s no longer acceptable to say that there’s work and there’s life
and it’s up to us to balance the two. We deserve a better return
on the time and energy we invest in our company.

There is a great and grave difference between employee
satisfaction and satisfying employee workneeds,
between engaging us and gauging what we need to do our best.
This new contract is about that difference.

More and more, the working capital you leverage to get stuff done
is ours — our time, our attention, our ideas, knowledge, passion,
energy and networks.

Are you making productive use of our assets?
Would an hour invested in a competitor’s firm provide a better
return? Are you creating better communities than we can find
outside, in the networked world?

Throw out much of what you thought you knew about creating
a “great place to work.” Work 2.0 is hitting your shores.

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DEEPER DIVES
Simpler
Companies

. . . . . .
New War
for Talent

. . . . . .
BillSpeaks!
. . . . . .
ChatSpace
THE BIG
So What?
Most Boomers
and some GenXers
wouldn't bet
their careers on
this New Contract,
but to
GenY,
the New Contract
IS their career!

See
Article 7
for the biggest
change of all.
DETAILS OF THE NEW CONTRACT:
FROM WORKFORCE TO LEADERS

Article 1.
Our working capital gets stuff done.
You use our assets — time, attention, ideas, knowledge, passion,
energy, and networks — to make your company go.
The new contract is all about how to leverage our working capital —
and how not to.

Article 2.
Our work is an investment.
Our time and attention are finite, becoming more valuable and
sought-after with each tick of the clock.
Tell us again: why should we invest all these assets in you?

Article 3.
We want better returns on our investment.
If an hour invested in your firm could be invested in a competitor
for greater return, we will leave.

Article 4.
Hello value, or goodbye.
You, the company, are a middleman between us, our teammates,
our customers, and the marketplace. What value do you create
for us as we try to get stuff done?

Article 5.
Productivity is personal.
For every day spent with your company, it must get easier to do
great work, make myself better, and make the world a better place.

Article 6.
Form follows passion.
Listen to what rocks our heart, what inspires and excites us.
Ask and listen first, and then set your targets, goals and plans.

Article 7.
What must radically change is how we use the company
to get stuff done.
We believe that infrastructure — not just dialogue — is part of
our dynamic relationship with you. Technology, processes,
information flows, and everything that connects us and organizes
our work, need to change. Change them to meet our needs,
as much as they currently meet customer and company needs.

Article 8.
The important fundamentals haven’t changed.
None of this reduces our need for decent pay, appropriate benefits,
being on a winning team with great people, great leaders,
and great communication.

Article 9.
We win, you win, they win.
Corporate and customer success are tied to the decisions that
each of us makes, and how we make them. So if you focus on
creating value for us, (the keepers of your working capital),
everybody wins!

Article 10.
Work 2.0 value is My Job, My Way.
We are business units of one.
The great places to work will set new standards in real-time
responsiveness, interactivity, customization and personalization.

Article 11.
Work 2.0 value is peer-to-peer connections that deliver
personal freedom, growth and success.
We no longer compare your communities of practice,
your culture or talent pool to other companies. This is because
companies are no longer the only pipeline connecting the great
people we know. We now scrutinize how you build teams and
communities.

Article 12.
Work 2.0 value is more useful, usable, and practical tools
than we could build ourselves.
It should be just as easy to get exactly what we need to make
a difference, exactly how we need it, and when we need it,
as it is for us to build My Whatever.com.

Article 13.
Work 2.0 value is now, wow, and addictive learning.
We’ll go wherever we get just-in-time, on-demand learning,
that’s exciting, and continually draws us back for more.

Article 14.
Work 2.0 changes what you value, and therefore,
what you measure.
Do you consider it organizational value to be respectful of how
you use people’s time? Do you measure the usability ofthe tools
you build for us? Do you even understand how we need to learn,
the information we need, and how we need it?

Article 15.
Work 2.0 forever changes how our work is evaluated.
Mostly, you don’t know how to evaluate us. Truly talented people
are not driven to please authority figures. So the evaluations, reviews, recognition we most value come from peers, customers
and competitors who are closest to our work. We’ll hang with them
our whole lives. Odds are, we’ll work with you for only a limited time.

Article 16.
Work 2.0 flows from simplicity and common sense.
We will always invest our time, attention, knowledge, passion,
and energy in whatever and whomever makes the investment easier.
Common sense governs our choices — not corporate logic.

Article 17.
Work 2.0 ignores timebandits.
Time and attention are the scarcest resources we have.
We get ticked off when they are wasted. We will invest elsewhere.
Anything, or anyone, inside your organization that wastes our time
just gets ignored.

Article 18.
Work 2.0 has a great sense of humor.
As individuals, we laugh easily, deeply and long.
Lots of times, at ourselves. Does your firm? Do you?

Article 19.
Work 2.0 creates new levels of trust, clarity,
and deep conversation.
What will happen when you use our working capital more wisely?
We will have more time to connect with the real, wonderful people
in your organization.
And to talk about stuff that really matters.

Article 20.
Work 2.0 value starts with me.
We accept personal accountability. Regardless of what our
organizations do, or do not do, we can do more to value other
people’s working capital.

If you do step up to this new contract, we’re accountable for:
Retooling ourselves even faster and more often than we do today
Helping to create the structure and connections that ensure
Wour customers and our company succeed
Helping to ensure every person around us can fulfill more of
Whis/her own potential
Asking ourselves: Have I got what it takes today?
Kicking butt in all competitive situations!

Sign itWiWRead other signer’s commentsWiWEmail this to a friend

Download (.pdf)


Authors
Bill Jensen edited the words. But mostly this was written by you.
It’s what Bill uncovered when working on his books, Simplicity and
Work 2.0
, and during his ongoing interviews with GenYers.
Many points within the New Contract are direct quotes from study
participants and interviewees.
THE TOP FIVE
most unique to
GenY.
Critical to
attacting,
rewarding
and retaining
them.

 

GenY “gets”
user-centered
design.
BIGGEST CHANGE

 

 

 

 

 

 

 

test

They know that
most of the
infrastructure,
worktools and
information flows
they must use
are still company-
centered.
For them, that
work
experience
has got to change.
The current
approach wastes
too much of their
personal productivity
as well as their
life!
“Hellllloooo?!
Recruiters, execs,
HR, IT, companies...
Pay attention...
Or lose us!”
arrow
 

“We’re not far
behind today’s
new hires...
Are you ready
for us?”

 

DEEPER DIVES
Simpler
Companies

. . . . . .
New War
for Talent

. . . . . .
BillSpeaks!
. . . . . .
ChatSpace
“I’ll be one of
your best
performers, ever.
But only if you
stop wasting
so much of my
life on stuff
that doesn’t
really matter.”